So, you want to build your brand through Instagram?
Nowadays, Instagram is one of the most popular social channel that are using by marketers to make popular their brand. First of all, see the stats that say that:
There are 1 billion monthly active users on Instagram.
Almost 95 million posts are upload every day.
80% of accounts follow a business on Instagram.
So why are you waiting for? Over the last year, most of the marketers are using Instagram to market their products. Here I am going to explain to you how can start with the Instagram channel as a marketing channel.
1) Complete Your Profile
Update all your information with the right details. Before to start sharing, make sure that your bio is complete or not.
Upload a profile pic that resembles your brand. Why it is important? It’s a human mentality to look at your profile before to follow you. So if it is appealing an attractive then the chances will increase to get more followers. So, set up your profile completely.
2) Start to Follow the brands that are of your niche and interact with them
After filling your all details, you have to start to follow the brands or industries that are similar to you. After following them, participate actively in their conversation. Start to do comment on their posts. By doing this it might be possible that they follow you back. In this way, you can find your followers.
3) Share your posts
Social media is the best way to promote your content as well as social media engagement strategies helps you to attach with your customers and engage them through your post.
Start to share your posts in the form of images and videos. Remember that in starting do not post frequently. Your followers will get irritated and the worst can happen they can unfollow you. Post regularly something that is relevant. You can take benefit from the story ads in the story section. Here you can upload short videos that automatically disappear after 24 hrs.
4) Take Advantages of Hash-Tags
Hashtags are the best way to find anything that you want to follow. You can also add hashtags with the post caption and in the comment section. It will make your post searchable. When anyone will find those hashtags, they can see your post and engage easily.
5) Follow the Influencers
If you want to grow your follower base, you must start to follow influencer. Influencers are the people whose followers are more and they have a high engagement rate. Collaborating with the influencer can provide you maximum reach because influencers are the most trust-able person and people have faith in them.
6) Show your Active presence
To become popular on Instagram, you have to show your presence to your users. For this, you can like other’s post, comment on their pictures. Means you need to interact with your followers. This will show that you are an active user and solve their problems in real-time.
7) Instagram Ads
You can take benefit from the Instagram Ads. You can also use Instagram ads for lead generation. You can share your Instagram data with your Facebook account. So you can take benefits from both of them. You can make ads in square and vertical format. It gives you more reach and a great experience.
Instagram is the best way to make popular your brand and maximize your reach. If you have not yet started to take benefit of Instagram then it is a high time to use. Read the above tips and start your Instagram marketing now.